6th July 2009

Following successes on a number of previous photo shoots, we recently continued our long-standing relationship with shoe manufacturer Hotter when they asked us to research locations for the Autumn /Winter 09 brochure. After considering numerous locations, Scotland emerged as the favourite.

A team of photographers, stylists, models, Hotter staff and AWA Manchester creative director Pete Johnston travelled up for the two-week shoot in early June. Stunning locations offered perfect backdrops for the extensive new range of Hotter shoes, including beaches, gardens, Edinburgh's city streets and even a country house reportedly inhabited by ghosts (though they seemed to be somewhat camera-shy).

We even made it snow in June for a number of Christmas themed shots, thanks to a few quick calls to a local specialist artificial snow manufacturer. All the locations featured on the shoot helped to reinforce the core branding message of Hotter - comfortable shoes for active lifestyles.