30th June 2009

AWA Manchester has developed an integrated campaign to launch Knauf Insulation's revolutionary new innovation ECOSE Technology - a natural way of making insulation that is easier to handle and far better for the environment.

With sustainability at the heart of the proposition, we needed to create a concept that would perfectly encapsulate not only the tangible benefits, but also the environmental ones. The 'Feel Good Factor' concept gave the brand a distinct personality and had the flexibility to focus on key messages for a number of different audiences.

This top-to-toe brief included photography, packaging, above the line activity, trade promotions, direct mail - the full shebang. The campaign was also rolled out across the Nordic Region, where we handled the linguistic and cultural tweaks needed to make it a success - which it was... naturally.